MacAlpine joins Benefit Marketing Solutions

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Clint Engel, July 20, 2018

james macalpineJames MacAlpine
NORMAN, Okla. — Home furnishings industry veteran James MacAlpine has joined the rental team of Benefit Marketing Solutions with a focus on business development, expanding the employee benefits program and bringing new marketing tools to existing clients.

Benefit Marketing Solutions is a provider of membership programs — from medical and insurance benefits to retail and restaurant discounts — sold to consumers within the rent-to-own industry, servicing more than 7,000 RTO locations, as well as other channels.

The company is looking to expand its offerings for retail furniture dealers, MacAlpine said, noting its suite of products “will also enhance the value proposition” for these retailers.

Most recently with membership rewards startup Waybeyond Rewards, MacAlpine spent much of his career with furniture, electronics and appliance buying group Nationwide Marketing Group where he was senior vice president of member development and oversaw the rental division, RentDirect Nationwide.

He has also held operations positions with Plano, Texas-based Rent-A-Center and was an independent rental dealer.

At BMS, MacAlpine reports to President Susan Matthews, who said, “His experience in the rental channel will help us continue to serve our growing client base.”

“I’m honored to be part of the BMS team,” MacAlpine said in a release. “Their reputation in the rent-to-own industry is exemplary.”

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